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You Are Not Supposed to Feel This Way.

Build Strength

Burn Fat.
Stay in the Fight.

Fitness & Nutrition Coaching for
Veterans, First Responders,
and Men Over 30.

We are built for this. Banged up, busy, carrying a full load — and refusing to accept that what we see in the mirror is the rest of our lives. Iron Rooster is the system that fixes it.

Start with a message
Start the Program

or 3 monthly payments of $109 · Founding Members
lock in at $105/month permanently

You Are Not Supposed to Feel This Way.

Burn Fat
Stay in the Fight.

Fitness & Nutrition Coaching for Veterans, First Responders, and Men Over 30.

  • Built for real injuries and bad joints.
  • 15–60 minutes a day. Built for real life.
  • Works anywhere: home, gym, or on the road.
  • Real fat loss. Real strength. No gimmicks.
Start the Program
or 3 monthly payments of $109 · Founding Members lock in permanently
✸ IRON ROOSTER ✸
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✸ IRON ROOSTER ✸
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Who this was built for

We Are Built for Men Who Have Given Everything.

We are all hurt, we all have a list.This protocol was built for a man with a list, a man with injuries, a man with a mortgaage/job/life and little time.

01

U.S. Military Veterans

All branches, with emphasis on combat veterans. Training that respects what your joints, sleep, and nervous system have already been through.

02

First Responders

Law enforcement, fire, EMS, and corrections. Built around shift work, broken sleep, and a job that can demand everything without warning.

03

Men Over 30

Real lives, real jobs, real families. The years where strength quietly leaves unless you go take it back on purpose.
See How the System Works
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The founder

I am the Iron Rooster.

I was a Marine. NCAA All-American athlete. Then came the injuries, the civilian grind, the busy life — and I ended up at 265 lbs, the weakest I’d ever been.

I didn’t find this program. I built it. Because I needed it.

I got from 265 lbs to 210 lbs and stronger than my 20s. This is how I did it — and how you will too.

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The Iron Rooster creed

Iron Rooster rejects that path

MODERN LIFE MAKES MEN SOFT. COMFORT REPLACES DISCIPLINE. CONVENIENCE REPLACES STRENGTH. EXCUSES REPLACE ACTION. LONG HOURS REPLACE FUN. STRESS REPLACES ENERGY. STRENGTH FADES. Modern life makes men soft.

A MAN SHOULD BE STRONG.

A MAN SHOULD BE CAPABLE.

A man should lead his family with discipline.

Strength is not vanity.

Health is not optional.

We rebuild the man.

Iron Rooster... Hit It Hard.

Strength

Discipline

Health

Control

Start the 90-Day Rebuild

or 3 monthly payments of $295

The Iron Rooster creed

Iron Rooster rejects that path

Iron Rooster... Hit It Hard.

Strength

Discipline

Health

Control

Start the 90-Day Rebuild
or 3 monthly payments of $295
MEMBERSHIP

PICK YOUR LEVEL.

BUILD YOUR STRENGTH.
REAL STRUCTURE. REAL ACCOUNTABILITY. NO FLUFF.
Choose the level of support that fits where you are right now, from scalable group programming to high-touch private coaching.
Foundation Membership

SILVER

$105
/ MONTH

Structured workout programs + nutrition system + recipes + tracking

  • Full Strength Training Workouts
  • Full Nutrition Program for Fat Loss
  • Nutrition Tracking
  • Performance Tracking
  • One monthly fee gets full access
  • Access to all receipes
  • Access to all programming
  • Community interaction
JOIN COMPLETE
Most Complete Starting Option
90 DAYS

90 DAY PROTOCOL

$295
/ quarterly

90 PROGRAM WORKOUTS FOR STRENHGT GAIN AND FAT LOSS. Full Nutrition tracking.
Weekly check-ins by coaches. Coach Q&A access. Monthly live group sessions with head coach on both strength training and fat loss.

  • Full Strength Training Protocol
  • Full Nutrition Tracking & Recipes
  • Full access to Recovery Videos
  • 1 on 1 intial session with coach to get started
  • Acess to the community
  • Access to live monthly education sessions
  • FREE IRON ROOSTER SHIRT
  • Sign-Up for the 90 day protocol. Get immediate access to the program and schedule you 1 on 1 coaching session to review your wants and needs so we can setup your program for you.
  • Reoccurring quarterly, cancel at anytime
CHOOSE PROTOCOL
Full Resource Access
MOST PREFERRED

STARTER Program

$59.99
/ 1 month
1 low monthly fee provides access to the beginner program. We take from no working out in years to gym ready in weeks
  • At home no equipment needed - get you moving and ready to get it back
  • Full Nutrition program
  • Access to community
  • Progression to the weight training program - your Gym Ready
  • App access
  • Full on total body strength training
  • Full nutrition training
  • DISCOUNTED MEMBERSHIP INTO IRON ROOSTER 90 PROTOCOL UPON COMPLETION
START YOUR REBUILD
Subscription

Platinum

$249
/ MONTHLY

Full Muscle Build – Fat Loss Coaching Weekly coach checkins-customize weightlifting program Live monthly group coaching session (always sessions available on video on demand)

  • FREE IRON ROOSTER SHIRT
  • Full strenght trianing protocol
  • Full Fat loss nutrition protocol
  • Full access to recovery videos/techniques
  • Monthly private coaching session
  • Weekly video education & Q&A session available live and on demand
  • FREE IRON ROOSTER SHIRT
  • Signup, schedule coaching times that work for you
  • We configure a program that works with you and your list of injuries and issues
  • You hit to hard
CHOOSE Platinum
Full Resource Access
MOST PREFERRED

GOLD

$125
/ monthly

MOST POPULAR MEMBERSHIP, BEST VALUE

  • Full Strength Training Workouts
  • Full Nutrition Program for Fat Loss
  • Nutrition Tracking
  • Performance Tracking
  • Email access to the founder Scott for questions and discussion.
  • Initial Private call with Coach to get you setup
  • Access to weekly Video educational and training videos (live and on demand)
  • FREE IRON ROOSTER SHIRT
  • Sign -up and your initial coaching appointment- let's get you started
CHOOSE GOLD
Most Complete Starting Option
30 DAYS

DIAMOND

$699
/ 1 month
Limited membership. Everything including weekly private coaching sessions. We will discuss what you need/want. Fully customized design, updated as your schedule changes. We will live coach, via video call, your actual workout
  • WEEKLY PRIVATE COACHING SESSIONS
  • CUSTOMIZED PROGRAM DESIGN CHANGES AS REQUIRED
  • FULL CUSTOMIZATION FAT LOSS PROGRAM
  • FULL CUSTUMIZATION STRENGHT/MUSCLE BUILD PRGRAM
  • GET JACKED FAST
  • FULL IRON ROOSTER PROGRAM FRO RECOVERY TO STRENGHT TO NUTRTION TO COMMUNITY ACCESS
  • SIGN-UP - SETUP YOUR INTIAL CONSULTATION
  • WE THEM SET IT ALL UP AND REVIEW IT WITH YOU
  • WE THEM SET IT ALL UP AND REVIEW IT WITH YOU
  • THE ENTIRE IRON ROOSTER PROGRAM
  • FREE IRON ROOSTER SHIRT
CHOOSE DIAMOND
INDIVIDUAL COACHING

COACHING

Built for members who need actual individual programming, weekly review and modifications, structured check-ins and consistent direct coaching support.
CUSTOM PROGRAMMING
WEEKLY REVIEWS
MONTHLY VIDEO CALL
MESSAGING SUPPORT
$249
PER MONTH
GET COACHING
LIMITED AVAILABILITY

PRIVATE

The highest-touch Iron Rooster option for clients who want dedicated private coaching, deeper individual oversight and direct weekly interaction.
PRIVATE COACHING
WEEKLY VIDEO CALLS
HIGH-TOUCH SUPPORT
LIMITED SPOTS
$699
PER MONTH
APPLY FOR PRIVATE
NOT SURE WHERE TO START?
Pick the level of structure and coaching that matches the amount of individual support you need. You can always move into a higher-touch program as your goals evolve.
TALK TO IRON ROOSTER

Membership

The 90-Day Rebuild.

A clear starting point, a complete system, and a path forward after the first 90 days.

Founding member offer

Rebuild what life wore down.

Most complete option

90-Day Rebuild

Strength, nutrition, recovery, and accountability in one
guided membership.

3 Months: $295.00

Clear terms. No hidden nonsense.

Final guarantee, renewal, recurring billing, and cancellation terms should match the client approved offer.

aDD TO CART

Important: Insert the exact client-approved price, payment plan, guarantee, renewal terms, recurring charge disclosure, and cancellation conditions before launch. Keep pricing identical across every page and checkout screen.

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merchandise

Explore our merchandise

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The Real Problem

We Didn't Fail. The Programs Failed Us..

Most programs were built for uninjured 25-year-olds with nothing else going on. They don’t account for shift work. They don’t account for bad knees. They don’t account for the man who’s already given more than most people ever will. We are in a motel room on the road for 30 days for work. We hit the snooze bar and have 13 minutes before we have to be somewhere. We pull into the driveway after a day that would break most men and our family needs us to walk through that door at full strength.

Iron Rooster was built around that life — not the fantasy version. The system bends around our reality instead of pretending it doesn’t exist.

Start the Program
✸ IRON ROOSTER ✸
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